Getting Real: The smarter, faster, easier way to build a successful Web application
A Technology, Science, Management book. Be a surfer. Watch the ocean. Figure out where the big waves are breaking and adjust accordingly. 37 Signals, Getting...
Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - will find value and inspiration in this book. 37signals used the Getting Real process to launch...
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- Filetype: PDF
- Pages: 194 pages
- ISBN: 9780578012810 / 578012812
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More About Getting Real: The smarter, faster, easier way to build a successful Web application
Which features you choose to include or omit have a lot to do with less software too. Dont be afraid to say no to feature requests that are hard to do. Unless theyre absolutely essential, save time/effort/confusion by leaving them out. Slow down too. Dont take action on an idea for a week and see if it still seems like a great idea after the initial buzz wears off. The extra marinading time will often help your brain come up with an easier solution. Jason Fried, Getting Real // The best designers and the best programmers arent the ones with the best skills, or the nimblest fingers, or the ones who can rock and roll with Photoshop or their environment of choice, they are the ones that can determine what just doesnt matter. Thats where the real gains are made. Jason Fried, Getting Real // Be a surfer. Watch the ocean. Figure out where the big waves are breaking and adjust accordingly. 37 Signals, Getting Real: The Smarter, Faster, Easier Way to Build a Web Application //
37 Signals take on how to do business and build products (particularly web software products). Sanctimonious, but it works. The book is elegant and beautiful in the simple and obvious insights it shares. It has no fuss. It doesn't delve into the rigour of most business writing. It's a perspective that you will want to agree with a lot. And at points you disagree, you will form a new more informed opinion. In summary, the books preaches well. You can keep... An "agile" project management methodology and a general guide for start ups from the original developers of Ruby on Rails. Short and very well written in plain language. Some of it breaks sharply with conventional project management, but for many projects (especially web projects) ... I think there is a lot of wisdom in this guide.A...
