Content is Currency: Developing Powerful Content For Web and Mobile
A Nonfiction, Business book. One of the most important steps to succeed in Internet is to...
In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest...
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- Filetype: PDF
- Pages: 288 pages
- ISBN: 9781857885736 / 0
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More About Content is Currency: Developing Powerful Content For Web and Mobile
This book is for total and complete content n00bs. I'm sure it's great if you have no idea what "content" is or how to do it properly, but if you already know and have the word "content" in your professional title, don't concern yourself. The initial 150 pages kicks this up to just shy of the 5 star level -- just chock full of helpful information and written to encompass my "newness" to all this Content Strategy thinking - I could have skipped the chapters on podcasts and YouTube but that may be largely because these media would not work with brands with which I am currently... One of the most important steps to succeed in Internet is to have the right content, on the right place and focusing the right customer.The good You will learn the nuts and bolds on content writing, so you can hook up your possible customers and improve your Web marketing and SEO. Covers from goal definition, through research, to writing....
